Recently, villagers and anchors introduced local specialties in the e-commerce base of Jixin Town, Fenghuang County.
The first e-commerce livestreaming activity was held in Manjia Village, with a transaction volume of 23,000 yuan in two hours and a total of 1,054 transactions, directly helping 22 households. This has opened up the supply and demand channels for urban and rural agricultural products, and expanded the path for farmers to increase income and become rich.
Before the live broadcasting, full research and preparations were made, the sales model of village collective cooperative plus live stream company plus farmer was adopted, and an e-commerce base was built, allowing Internet enterprises to participate in rural revitalization.
New media platforms like Douyin and WeChat video channel have been fully utilized to launch livestreaming events to promote agricultural products.
A continuous stream of villagers came to sell agricultural products through the livestreaming show. Such agricultural products as purple sweet potatoes, fresh chameleon plant and dried peppers were sold out quickly.
An official of the town said that in the future, the town will continue to rely on local high-quality agricultural products, promote the construction of e-commerce bases, further enrich the product categories, make good use of e-commerce live broadcast to expand agricultural product markets, solve farmers’ worries about sales, and promote more high-quality agricultural products in Xiangxi to the whole country.
